The current TV show Mad Men has sparked a renewed interest in all things mid-century modern. The lead character Don Draper and his advertising partners inhabit a 1960s world fueled by mid-day martinis and cigarettes, filled with hidden identities and changing gender roles. But even amidst the sophisticated drama, the viewer can’t help but be dazzled by the gorgeous sets, which capture the high styles of the time beautifully. As a result, young hipsters today are re-discovering the modern clean lines in both the furniture and household items of the era. The “shelter magazines” have gone mad for the MCM (mid century modern) look; one can see both the original and the knock off pieces for sale everywhere now. The unfussy, easy-on-the-eye furnishings have a fresh upbeat feel.
I was recently asked by William Rochford, realtor at Sotheby’s, to stage for sale a 1970s ranch style home in Rockport. The house was empty and presented a clean slate. The moment I walked in the front door, it hit me immediately what the house needed. A large picture window opens up to the acre plus property and the commodious combination living/dining room complete with built-in shelving and open bookcases flanking the fireplace screamed out for MCM. Staging the house could show the home to its best advantage and give potential buyers an idea as to what life could be like living there. My basement and attic is a bursting treasure trove of all things MCM. A perfect fit.
The furniture I chose for the house are mostly warm woods and all original pieces from the 1960s and 1970s. For a bit of gloss, a pair of teak and smoked glass topped Danish modern side tables flank the sleek lined sofa. A wire see-through Bertoia chair with sheepskin added was placed next to the fireplace. Selecting a Paul McCobb dining table with stiletto legs and Franco Legler woven wicker basket chairs completed the furnishings. For accent colors I opted for a burnt orange and lime green. When used sparingly, these colors work amazingly together. The bookcases were filled with books of the era, such as The Spy Who Came In From The Cold. Art objects, glass ware, and framed art from the period complement the room. No knock offs used here, only the originals please. Rather than look like a frozen in time room, the space oddly enough looks fresh and updated, ready for a modern family to move right in and begin living the MCM way. Makes one mad for a Singapore Sling.
If you have caught the MCM fever, check out all my modern offerings at Cambridge Antique Market, Msgr. O’Brien Highway, Cambridge, MA, space #274/275 on the second floor.
the landmark files 
Tom, this must have been such a fun project! I nearly swooned during the couple of Mad Men episodes when they showed Sally’s room. She had the same, white, French Provincial furniture that my parents eventually put in my room. I didn’t realize that I wasn’t the only girl coming of age in the 70s to have that style in my bedroom!
I have visions of teak furniture dancing through my head when I recall my childhood, so I can relate!